Atreedev is a visionary executive with over two decades of expertise in mobile, payments, and identity technology. As Sr. Global Business Director at Swissbit, he spearheads the transformation of identity security and data protection. His leadership at Expedia Group revolutionized traveler experiences through the One Identity / One Key loyalty program.
A serial entrepreneur, Atreedev has achieved two successful startup exits and forged strategic partnerships with Fortune 500 companies. His innovative spirit is evident in multiple patents, including a groundbreaking framework for authentication revocation.
Atreedev’s passion lies in enhancing digital identity and authentication, focusing on user empowerment, trust, and safety. His comprehensive domain knowledge spans also in messaging, and omni-channel consumer experiences. As an industry thought leader, he actively collaborates with stakeholders to drive innovation and shape policies in the digital identity landscape.