Mr. Frieden is the founder, president and CEO of P97 Networks, the industry leading connected commerce company that helps generate value for energy marketers, retailers, auto OEMs, and CPGs. P97 enables its clients to simplify and energize daily journeys through innovative, and rewarding mobility experiences across every touchpoint, device, and transaction. P97 also provide guidance with energy transition and a roadmap for creating new engines for growth including the payments tech and expertise to integrate value-driven connectivity into any customer mobility services platform. For the last 25 years Don has been on the forefront of the digital industry, a thought leader in mobile applications and platforms, and delivering technology solutions from concept to commercial viability, to mainstream, to market dominance. He also serves as Board Member at NovoLink Communications and holds several patents in Radio Frequency Identification (RFID) technology. Mr. Frieden is the founding and current Vice Chair for Conexxus Mobile Working Group, chartered to address technology standards which improve business processes, reduce costs and increase productivity for the convenience and fuels marketing industry.